CASA MARTINEZ

QUALITY TRANSFORMED TO SALSA. FLAVORS OF MEXICO.

LABEL DSGN | BRANDING

Label Design, Branding, Typography

BACKGROUND

Casa Martinez is a family owned salsa company dedicated to making their salsa taste authentic and natural. In need of a re brand, the outdated labels and overload of information make the brand seem less than homemade.

CONCEPT

The goal for this project was to rebrand Casa Martinez to feel homemade and authentic. With many other salsa brands to compete with, the Martinez salsa stands out visually, with home pressed labels and fun typography. Casa Martinez serves quality, in flavor and design.

INITIAL SKETCHING

CONCEPT

FINAL DESIGN