DESIGN FOR MODERN TIMES BEER
A COLLECTION OF PHOTOGRAPHY, TYPOGRAPHY, VIDEOGRAPHY, LABEL AND MEDIA GRAPHICS
STARTING AS AN ENTRY LEVEL DESIGNER, MY ROLE REQUIRED QUICK RETENTION AND CREATIVE EXPLORATION. I’VE TESTED MY MOST BASIC DESIGN SKILLS IN A REFINED WAY, LEARNING WHEN TO PUSH SIMPLICITY AND EXPAND ON INTRIGUING NEW IDEAS. COLLABORATING WITH THE TEAM OR WORKING INDEPENDENTLY, I’VE GAINED NEW CONFIDENCE AS A DESIGNER AND A LOVE FOR THE BRAND.
BELOW IS A VIDEO CONCEPTUALIZED, FILMED, AND EDITED BY ME - AN OMAGE TO SPECTRAL TRELLIS, A BEER MADE IN COLLABORATION WITH LOZA FARM HOPS IN WAPATO WASHINGTON.
WITH A FOCUS ON FUNKY TYPOGRAPHY AND HIERARCHY, SOCIAL MEDIA GRAPHICS PRESENTED A FUN AND EXPERIMENTAL SPACE TO PRACTICE VALUABLE SKILLS
CAN DESIGN PROCESS WORK - DAWN STORM
LABEL DESIGN PROCESS WORK - LAVA TONES
HALF WAY THROUGH THE SKETCH PROCESS THE BEER NAME WAS CHANGED TO LAVA TONES - TYPE EXPLORATION ENSUED
MODERN TIMES COFFEE